Media Training for Executives with Brightfires Media
Brightfires Media is a communications consultancy and media training group dominated by senior journalists. Our main strengths are training executives, crisis communication and presentation skills. All media and communication training courses are available face-to-face or online.
We work with corporate clients, together with PR companies and internal PR departments. We can coach all levels of employees within organisations. Our training packages are created to ensure the company goals are achieved.
More details about our Executive Media Training
Media training for executives provides leaders with the preparation required for broadcast interviews. Brightfires Media offers bespoke executive media training programs, tailored to your needs.
The course will provide theory and practical work so that everything learned is used in scenarios and test interviews.
Brightfires Media will carefully look at what your objectives are, who your audience is, and what your pitfalls might be. It is also important to assess which platforms you are planning to give interviews. Looking at your unique aims and challenges will build a personal approach to your executive media training.
We will cover which words and phrases are key to maintaining control over the media interview. Presentation and communication skills and body language will be incorporated.
Executive media training will allow directors to feel confident that they can meet and deal with media with a positive outcome. You will have plenty of opportunities for interview practice, feedback and improvement.
Brightfires Media respects that senior executives have limited time for training. We make every effort to make our coaching efficient with fast results. Not a moment is wasted in our media training courses!
Making the most of the media
For CEOs and senior executives, facing a TV camera or a radio mic causes more panic than all other tasks in the job. You will be put at ease once you have learned all the elements required to create a positive, engaging interview. The Brightfires Media team will make you aware of the tips and tricks needed to play the ‘interview game.’ With confidence, you can concentrate on the content.
You can communicate a successful message within a powerful performance by framing your responses, crafting your answers and exploiting the best aspects of your tone, style and appearance. You will leave the interview feeling great!
We provide media training and coaching for executives who plan to speak on business matters succinctly and successfully.
Great interview techniques are essential for your story to be conveyed effectively in broadcast media or print. Nobody wants to learn from (potentially costly) mistakes, made in front of a live camera. So, Brightfires Media offers the opportunity to gain and practice the skills of media interviews to project the best corporate image. You will learn how to avoid damaging the reputation of your company, your product or yourself.
Preparation is the key; and this training will help executives learn how to prepare the best delivery for your story and get it the right attention, at the right time, and make an impact.
Media interviews
Brightfires Media help executives handle difficult media interviews by listening, observing and asking questions to discover what needs to be achieved and target areas for improvement.
Whether the aim is to launch a new product, introduce a new charity campaign, announce a new partnership or celebrate an achievement, Brightfires media can adapt training accordingly.
We are also ready to arm executives with the necessary tools to handle any unexpected questions, negative twists or simple nerves.
Anticipating possible crisis situations, identifying any difficult themes, and learning how to combat them in a media interview is a crucial part of the training.
Media training for executives will decrease any stress, fear or anxiety so that the executives are more informed about what to expect. Participants will learn how to deal with awkward moments and control the interview so that a strong, positive and authentic message is delivered.
Practice interviews
Executive media training will provide the effective media interview techniques to convey a compelling message. However, the most vital part of the media training is the practice interviews and testing out real-life scenarios.
You will do several practice interviews in your workshop. We can trial television, radio and print interviews to give an idea of the style of questioning, the time available to you, and the requirements of each platform to consider.
Upon completion, you will receive feedback and constructive advice on how to build and improve your message and delivery. We can videotape your practice sessions and review them with you.
Strategic communications
We help develop clear, concise and consistent messages that align to your corporate values and boost your company’s reputation.
During your media training we work together to refine your messages for communication channels that reach your direct Audience and for interviews with reporters. In addition we’ll help you work with reporters to develop content for interviews and media interviews with your audience.
As a senior executive you are the public face of your company.
As a CEO or a senior executive you must perform and justify your function. The development of plans and implementing ideas is not enough. The best leaders must be able to communicate their vision to multiple stakeholders and inspire confidence. All these things have to happen when they are too exhausted to justify the job to colleagues, to customers.
The benefits of Booking with Brightfires Media
Personalised and Targeted
By using a personalised approach, Brightfires Media will help you achieve immediate improvement and results. No time is wasted – everything covered will be targeted at your specific interests, issues and ideals.
Current and relevant
Brightfires Media ensures participants learn the most up-to-date and relevant communication skills to manage the modern-day media.
True-to-life experience
An opportunity to practice handling challenging and unexpected questions during mock interviews with current journalists who know how to grill their subjects.
Feedback and Development
The sessions will ensure that through skills development, constructive criticism and practice that you will leave with messages that resonate, that you are capable of delivering memorable sound-bites and quotes, and can expertly swerve the curveballs.
Reputable course leaders
Brightfires Media founder and director Victoria Bartlett was also a senior BBC journalist, a BBC radio producer and still works as an ITV output producer. She has spent 20 years in newsrooms and studios and knows how they ‘tick.’
Victoria has arranged, prepared and carried out hundreds of interviews with everyone from popstars to politicians, families and FTSE500 companies.
Brightfires Media was set up to help people with great stories tell them in the best way possible and make the most of their shot in the spotlight.
Victoria, and her team of talented journalists, use media training courses to teach executives how to prepare for television, radio and print interviews and how to deal with the media with confidence and convey powerful messages.
Get in Touch!
We’re here to discuss your executive media training requirements. We look forward to helping you share and sell your story.